User Research
Moderated prototype testing
Moderated usability/prototype testing is a usability testing technique that involves the active participation of a trained facilitator or moderator.
Surveys
A user experience (UX) survey collects quantitative and qualitative data about a user’s interactions and experience with a website or digital product.
Interviews
User interviews are typically performed with the potential users of a design, as part of an ideation phase or during early concept development. User interviews follow a structured methodology whereby the interviewer prepares a number of topics to cover, makes a record of what is said in the interview, and systematically analyzes the conversation after the interview.
Diary Studies
A diary study is a research method used to collect qualitative data about user behaviors, activities, and experiences over time.
Focus Groups
In a focus group, you bring together 6–9 users to discuss issues and concerns about the features of a user interface.